SB Viscardi 2007:SB Viscardi

Networking in the VC Champions League Imprint 5 Company profiles: CCP Systems AG 6 concept04 GmbH&Co. KG 7 datango AG 8 Infoniqa Group 9 iTac Software...

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SB Viscardi 2007:SB Viscardi

Magazin

VentureCapital

6

21.05.2007

13:32 Uhr

Special Edition June 2007 / 5.00 Euro

Seite 1

Private Equity • Buyouts • M&A

VentureCapital Magazin

www.vc-magazin.de

Das Magazin für Investoren und Entrepreneure

SPECIAL EDITION

Viscardi Venture Roadshow Leading Technology Companies powered by:

in the Focus of Investors

Including Profiles of: CCP Systems AG – concept04 GmbH&Co. KG – datango AG – Infoniqa

Group – iTac Software AG – moreTV Broadcasting GmbH – newtention extended networks GmbH –Reldata Inc. – SmApper Technologies AG – sqoops GmbH

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ask|net

www.asknet.com

Private Placement

€ 10 m

Initial Public Offering

Initial Public Offering

of 1,897,250 Ordinary Shares at € 29.00 per Share

of 2,400,000 Ordinary Shares at € 9.00 per Share

VISCARDI acted as Lead Manager and Bookrunner

VISCARDI acted as Sole Lead Manager and Bookrunner

December 2006

November 2006

Capital Increase of 20m TAG shares

Sale of Bioinformatics Activities to BioWisdom Ltd.

€ 160.1 m

VISCARDI advised LION bioscience AG on this transaction

January 2007

Private Placement

Joint Global Coordinators

August 2006

October 2006

April 2006

VISCARDI AG • VISCARDI Securities Wertpapierhandelsbank GmbH Equity Capital Markets Brienner Straße 1





Private Financing

D-80333 München





Mergers & Acquisitions

Tel. +49 (0) 89 2 55 58-0



www.viscardi.com

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Editorial Dear investors, entrepreneurs, managers and readers of the VentureCapital Magazin, Friedrich-Wilhelm Göbel

Ralf Hofmann

benefit from the opportunity not only to learn about 25 attractive companies in the context of the roadshow presentations with Viscardi, but also from direct contacts with the management teams of the top ten companies on the Viscardi Investor Day.

The Viscardi Venture Roadshow 2006 and the Viscardi Investor Day are part of a series of events organised annually by Viscardi to provide European venture capital and private equity investors with a value-added service. Every year Viscardi invites European venture capital and private equity investors to present attractive technology companies from their portfolios at the Viscardi Venture Roadshow. As in previous years, approximately 25 interesting technology companies from all over Europe participated. We compiled an extensive roadshow presentation consisting of profiles of all participating companies. The Viscardi Technology Team presented these profiles in meetings with leading investors all across Europe. It is our intention to enable a beneficial and efficient exchange between the participating companies and investors, thus contributing to the further development of the European venture capital markets.

We are pleased to present the company profiles of the top ten companies to you and to provide you with a visual impression of the Viscardi Investor Day. Viscardi would like to thank all participants of the Viscardi Venture Roadshow 2006 and of the Viscardi Investor Day. We look forward to meeting with you again next year.

Subsequent to the investor meetings of the Venture Roadshow, Viscardi invites the top ten companies (according to investors’ feedback) to a one-day conference to Munich – the Viscardi Investor Day. On this day, the management teams of the top ten companies present their firms in a 30-minute management presentation to numerous investment professionals and industry experts. Straight after each company presentation investors have the opportunity to continue active dialogues in break-out sessions with the management teams which are also available for one-on-one meetings.

Friedrich-Wilhelm Göbel Chief Executive Officer

Ralf Hofmann Managing Director

Contents Editorial Viscardi Investor Day 2007 Networking in the VC Champions League Imprint Company profiles: CCP Systems AG concept04 GmbH&Co. KG datango AG Infoniqa Group iTac Software AG moreTV Broadcasting GmbH newtention extended networks GmbH

Viscardi has developed the Venture Roadshow into a win-win situation for all participants. The presenting companies appreciate the opportunity to meet leading European investors at the event. Similarly, investors

Reldata Inc. SmApper Technologies AG sqoops GmbH

3 4-5 5 6 7 8 9 10 11 12 13 14 15

Special Edition “Viscardi Venture Roadshow” 3

Editorial

with this supplement we would like to report on the Viscardi Venture Roadshow 2006 and the Viscardi Investor Day. We believe that this is an appealing opportunity for the selected companies to present themselves to the readers of the VentureCapital Magazin.

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Viscardi Investor Day 2007

Investor Day

Networking in the VC Champions League

Early stage financing is on the rise again, web companies have to find out how to monetise their business models, and the Viscardi Investor Day is a key event in the diaries of renowned representatives of European venture capital and private equity firms and increasingly for digital media industry players. These were three main findings of the fifth Viscardi Investor Day, which took place in Munich on a summer-like day in April 2007. Amongst the approximately 70 participants from all across Europe were important private equity, venture capital and fund-of-funds investors as well as digital media industry representatives, advisors and selected journalists.

„Return of the Internet“ “We are grateful to welcome so many of you in Munich today. I am convinced that the high quality of the companies presenting today will lead to interesting and valuable discussions,” welcomed Friedrich-Wilhelm Göbel, Chief Executive Officer of Viscardi, the guests to the fifth Viscardi Investor Day. Ralf Hofmann, Managing Director of Viscardi and responsible for the Technology/Digital Media industries, summarised the development of early stage financing over the last years: “There was a long dry season for early stage financing, but in particular web-based business models and digital media are exciting again. There are more investors active again and they are willing to invest earlier. We see ‘the return of the Internet’ and early stage is back, too.”

Ideas on next generation Internet Keynote speaker was serial entrepreneur Marc Samwer, one of the three founding partners of alando.de (now eBay Germany) and Jamba! (a leading provider of digital entertainment services, sold to Verisign). In his speech, Samwer, now Managing Partner at the Keynote speaker Marc Samwer, Samwer brothers’ EuroEuropean Founders Fund pean Founders Fund, presented various ideas on next generation Internet which he summarised as “Web 3.0”. That is mainly, in his words, “all the interesting web 2.0-features plus the monetisation of the business models.” Popular websites such as YouTube, Netvibes or Last.fm have to show that they are worth the money investors paid. Samwer gave a lot of examples for interesting websites and promising Internet companies. He mentioned at least three aspects as precondition to establish a successful website: 1. long tail approach, which means focus on a specific target group (like StudiVZ with students), 2. customisation (like Second Life with their avatars), and 3. the combination of community and video (like YouTube). Marc’s conclusion: “Key Internet trends are personalisation, interactivity and social networks.”

Ten carefully selected companies The Viscardi Investor Day took place at the Carolinen Palais of Nörr Stiefenhofer Lutz law practice in Munich – a venue that underscored the upscale character of the event. Prior to the Investor Day, the Viscardi team had successfully concluded a roadshow consisting of meetings in the five most important European Venture Capital markets presenting 25 companies from the portfolios of participating investors. Based on the roadshow feedback from participating venture capitalists, the ten technology companies to present at the Investor Day were chosen. The most interesting com-

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panies were CCP Systems, concept04, datango, Infoniqa (formerly GES gpc Enterprise Software Group), iTac Software, moreTV Broadcasting, newtention extended networks, Reldata, SmApper Technologies, and sqoops.

More than a pan-European event As Europe moves closer together, Viscardi has proven its role as a leading player in European venture capital business. While the Investor Day’s emphasis still lay on European Venture Capitalists and European tech companies, also several US companies presented themsel-

A platform to enhance business opportunities The companies stemmed from portfolios of the attending VCs, and the main goal was to help them to increase their visibility in the VC scene and to enhance business opportunities especially with regards to an upcoming sale or financing round. The management teams had 30 minutes to present facts and figures about past, present and future of their companies and to raise investors’ interest. Afterwards, investors had the opportunity to pursue an active dialogue in breakout sessions straight after each presentation. Viscardi also made one-on-one meetings with the management teams possible. According to Ralf Hofmann, the response to nearly all the presentations was very positive, but the break-out sessions with moreTV, SmApper, and Reldata were particularly popular with the investors present. Obviously, these three companies seem to offer extraordinary potential over the next few years.

New edition in 2008 At the end of the day, the feedback was very positive, just like it was after the four previous editions of the

VentureCapital Magazin Supplement of VentureCapital Magazin, issue 6/2007, “Viscardi Venture Roadshow” Publisher: GoingPublic Media AG, Bahnhofstr. 26, 82515 Wolfratshausen Tel.: 08171-419650, Fax: 08171-419656 eMail: [email protected], Internet: www.vc-magazin.de, www.goingpublic.de Editors: Andreas Uhde (editor-in-chief), Mathias Renz (project manager), Markus Hofelich, Torsten Paßmann, Silke Schneider Design: Silke Schneider Printing: Joh. Walch GmbH & Co. KG, Augsburg

Special Edition “Viscardi Venture Roadshow” 5

Investor Day

Viscardi Investor Day. In mutual consent the high level of the presenting technology companies and the exclusivity of the participants were noted. Some of the final comments included “Here are more foreign venture capitalists than at any other comparable event” and “this day is a great networking event, here I can meet key players from the venture capital scene in a seldom concentration.” In other words: The participants seized the opportunity to cultivate existing and build up new business relationships. Ralf Hofmann thanked the participants for their numerous attendance at the breakout sessions and the lively discussions, already announcing the Viscardi Venture Roadshow 2008 and ves. Unlike last year’s broad technology coverage this the next Viscardi Investor Day: “We will be delighted to year’s focus lay on specific aspects of IT (software, secu- welcome you here next year again.” rity, services, and infrastructure), including services for [email protected] the digital TV market as well as online shopping solutions.

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Company Profiles

CCP Systems

Financials Euro Million

CCP Systems AG, Stuttgart (Germany), develops and markets technologies and solutions enabling an enhanced utilization of modern multifunctional devices in today's document processes (www.ccp.de).

2005a*

2006a*

2007e*

2008e*

Revenues

5.3

5.7

7.0

14.6

EBITDA

0.6

1.3

(4.3)

0.3

EBIT

0.2

0.9

(4.7)

(0.1)

* Fiscal year ends December 31

Shareholder Structure

Company Description

Shareholders

• CCP’s JScribe®-technology as a standard application and communication platform for multifunctional devices is placed very well against the market competition (among the technology leaders in this market). JScribe® is an operating system extension, which is integrated into various multifunctional devices of various vendors • The software suite based on the JScribe® technology comprises the core technology infrastructure as well as various intelligent document and output management applications such as secure and mobile printing solutions • Due to its flexible technology CCP is able to market its products in any business environment and industry segment. CCP employs different routes to market through a worldwide co-operation with IBM and business connections with major device manufacturers such as Konica Minolta or Samsung • CCP was founded in 1999 and has some 40+ employees and external contractors. The headquarter is located in Stuttgart; in addition CCP operates a representative office in Beijing, China • Frank Lichner (44) is CEO of the Company and has previously worked in senior management positions for IBM; the CTO position is held by Thomas Krautter (48), who is the founder of CCP • 2006 revenues were mainly gained by indirect sales and royalties through the IBM co-operation

Thomas Krautter (Founder)

29.6%

Landesbank Baden-Württemberg (LBBW)

25.7%

% of Share Capital

Greenwich Beteiligungen AG

16.7%

Cedar Holdings GmbH

13.6%

Family & Friends

14.4%

• CCP is expanding its sales by establishing own channels outside of and in addition to the cooperation with IBM • CCP plans to continue its expansion into the Asian markets where a significant part of the target market and the majority of OEM manufacturers is based • CCP in cooperation with its partners is establishing a developer- and distribution network for the worldwide marketing of the JScribe® technology and JScribe®-based applications and solutions

Investment Highlights

• CCP aims to position and establish the JScribe®technology as the worldwide standard application and communication platform for multifunctional devices and its business output solutions and applications • Unique combination of competitive edge and growth potential: due to the unique value proposition of JScribe® CCP is in a position to target devices across all vendors and to gain significant marStrategy ket share in a high volume market • CCP strives to embed the JScribe®- Technology into the majority of shipments of printers and multifunc- • In 2010, CCP Systems plans to implement JScribe in tional devices for office usage 50% of all device shipments in its targeted markets

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concept04

Euro Million

Concept04 GmbH&Co. KG, Frankenberg (Germany), is a manufacturer of IT security products and provider of security solutions for the mobile communication market and enterprise environments. Proven security appliances in combination with the first UMTS/GPRS/WLAN mobile firewall available, makes the portfolio of concept04 unique to the market (www.concept04.de).

Company Description • The company’s portfolio is – in co-operation with other solution providers – embedded in an end-to-end mobile security solution that focusses on two major markets: – End-to-end mobile security including firewall, antivirus, encryption and theft protection for operators which provide this service to their end customers – End-to-end managed corporate mobile security which is highly compliant with the demand of enterprises for secure mobile business processes • Partnering with the largest system integrator for telecom operators in Germany, concept04 offers a network-based mobile security solution which is of vital interest for carriers to protect their networks against attacks and fraud • Concept04 was founded by Martin Geldermann and Frank Voßmöller, both being former senior consultants in the telecommunication market with more than 15 years of experience in relevant areas • 2006 revenues are split between consulting and projects (30%) and product licenses (70%)

2004a*

2005a*

2006e*

Revenues

0.2

0.6

0.5

2007e* 1.7

EBITDA

0.0

0.1

0.1

(1.4)

EBIT

0.0

0.1

0.1

(1.4)

* Fiscal year ends December 31

Shareholder Structure Shareholders

% of Share Capital

Martin Geldermann

10.0%

Frank Vossmöller

30.0%

Telegance Consulting Group

60.0%

• Concept04 has started to build a network of distribution partners and resellers and – in combination with online – sales will address the global market

Investment Highlights • First mover in the market for firewall technology for heterogeneous distributed networks • Focus on the the high-growth markets of IT security and mobility • Fast expansion into international (European) markets through online marketing for software products

Strategy • Concept04 will expand its pole position with leading technologies that are closely related to major mobility trends. Always aware of future trends and technologies in the mobile communication market, concept04 will develop new, innovative products

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Company Profiles

Financials

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Company Profiles

datango

Financials Euro Million 2004a*

2005e*

2006/7e**

1.0

3.1

4.5

7.5

EBITDA

(0.8)

0.4

0.6

(0.6)

EBIT

(0.9)

0.3

0.6

(0.7)

Revenues

2007/8e**

* Fiscal year ends December 31 ** Fiscal year ends March 31 (short financial year Jan-Mar 2006)

Datango AG, Berlin (Germany), is a leading provider of electronic performance support software for any given enterprise application (www.datango.com).

Company Description • Datango provides solutions for the swift, efficient and cost-effective implementation of new applications and enables companies to update existing applications • For new applications the company offers contextsensitive, process-oriented guided user tours in a high-grade process-documentation tool. The software navigation system supplies every user with immediate just-in-time support while the users operate the system • The datango knowledge suite provides the swift and efficient implementation of new software applications as well as a high level of project security and investment protection over and above the life cycle of applications • The software suite comprises two core elements: the datango producer and the datango trainer – The datango producer records application processes of standard or individual enterprise software programs – The datango trainer offers four different learning modes to the end user of the application: a demonstration mode, a test and concurrent mode as well as a navigation mode. In addition, training material is generated automatically in Word, Powerpoint or .html format • Datango sells to all industries but focusses on major and medium-sized enterprises with a great number of software users

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Shareholder Structure Shareholders

% of Share Capital

Oswald Zimmermann (CEO)

51.2%

Atlas Venture

24.3%

Hasso Plattner Ventures

11.3%

Extorel (Falk F. Strascheg)

11.3%

• Datango was founded in 1999, is headquartered in Berlin, Germany, and has approximately 47 employees. Today, datango cooperates with several partners in Switzerland, the UK and the United States • Oswald Zimmermann (45) is CEO of the Company and has previously worked for KoBiT Gesellschaft für Konzepte, Bildung und Training GmbH. The CTO position is held by Dr. Jochen Wiechen (49) who previously worked for PSI AG

Strategy • Datango strives to become the pre-eminent player in the global market for electronic performance support software • Datango plans to continue its expansion into other European markets as well as into North-America where a significant part of the target market is based

Investment Highlights • The company is a leading provider of e-learning technologies • Datango’s market offers strong growth potential

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Infoniqa Group

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Financials Euro Million

2004a*

2005a*

2006a*

2007e*

Revenues

n/a

10.0

10.9

38.3

EBITDA

n/a

(0.4)

0.4

1.6

EBIT

n/a

(0.7)

0.2

0.7

* Fiscal year ends December 31

Shareholder Structure Shareholders

% of Share Capital 72.0%

Founders & Management

28.0%

oriented material-requirement planning, logistics Infoniqa Group, Vienna (Austria), was established to execution, e-commerce, finance/controlling and become the leading mid-to-upper-market enterprise softproduction planning systems. Upcoming new moware & services buy & build story in Germany/ bile solutions unit. Strongly rooted in and interAustria/Switzerland (DACH) an Central/Eastern Europe linked to selected industry segments in DACH, (CEE). Infoniqa Group is a growth platform in DACH & namely manufacturing industry in Germany. CEE organised as a group of enterprise software & serviAround 400 customers. Group companies r.z.w. ces companies, focussing on three major business fields: (PPS) and xactdata (MRP/logistics/mobile) IT services & infrastructure, cross-industry standard software products and vertical business solutions (ERP/ • Founded in 2006, currently Infoniqa Group targets PPS) (www.infoniqa-group.com). the mid-to-upper enterprise software and services markets with special emphasis on internationally operating businesses in DACH. With ten offices Company Description across Austria, Germany and Switzerland and a staff • Infoniqa Group provides highly flexible and extenof 160 professionals Infoniqa Group is a viable partsible solutions & services. Customers are served ner for its customers with comprehensive information systems to match industry-specific needs as well as with complemen- • Currently, the Infoniqa Group provides its solutions tary standardised software products: and services to more than 1,500 customers. Custo– A network of dedicated IT service organisations mers include Adecco, Addinol Lube Oil, Bauholdingproviding a wide range of consulting, project maStrabag, Gunz, Hermann Koch, Hochwald, Hödlnagement, implementation, software developmayr, Internorm, Intersport, KTM, Lacoste, Lekkerment, outsourcing and systems engineering serland, Metro-MIAG, PBS-Holding, Primagas, Quorion vices as well as qualified hardware and systems Data Systems, Silhouette, Stilo, Team 7, The Bradsales to their respective regional markets (curford Group, transdanubia, Coty-Lancaster, Migros rently DACH focus). These companies are run unGenossenschaft Basel der the “Infoniqa Information Technology” brand. Partnering with Microsoft, IBM and other world- Strategy wide IT players. 900 customers in 2007 • Strengthening of position in home markets, i. e. DACH – Packaged Standard Software Solutions from speregion and rapid expansion into the CEE region cialised group companies and selected technolo- • Leveraging of large customer base with systematic gy partners in the fields of human resources/docucross-selling, brand image and partnering strategies ment/information & knowledge management, • Fast growth, organic as well as through well-directwhich are true cross-industry solutions. Partner ed acquisitions  Buy & Build Strategy marketing with internationalisation strategies and high growth business models based on software li- Investment Highlights cences & annual maintenance fees. Already some • Infoniqa Group strives to become a leading mid-to200 customers in 2007. Group companies Infoniqa upper-market enterprise software & service proviHR Solutions (HR Portals) and Kendox (Informader for internationally oriented SMEs in DACH and tion Servers) CEE, with an IPO as the targeted exit route – Specialised vertical business software solutions • Strong management team of experienced IT entre(ERP/PPS) focused on manufacturing and logistics preneurs and industry experts with a proven indusindustry segments. Solutions comprise processtry track record

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Company Profiles

Gamma Capital Partners

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Company Profiles

iTac Software

Financials Euro Million Revenues EBITDA EBIT

2004a*

2005a*

2006e*

3.6

4.3

4.3

2007e* 6.9

(0.3)

(2.7)

(3.1)

(1.8)

n/a

n/a

n/a

n/a

* Fiscal year ends December 31

ITac Software AG, Montabaur (Germany), develops and markets MES-Software (manufacturing execution systems) with a focus on traceability (www.itac.de).

Shareholder Structure Shareholders

Company Description • Target markets are discrete manufacturers in the automotive suppliers, electronics and medical devices industries • Core functionality of the iTac.MES.Suite: – Traceability: create an electronic “birth certificate” for each individual serialised product storing the following information: precisely how and when the product was manufactured, which components were assembled and from which supplier they originated, which manufacturing resources were used and what the results from quality testing were (up to 1,000 data points per single product). Value to the customer: significantly reduce the impact of recalls; assure compliance with OEM-requirements or regulations – Process Interlocking: real-time check at each step in the production line of the actual production result against the master specification. Any deviation from the master specification leads to pre-defined events such as alert to line operator, repair work for a specific unit, scrap or eventually a stop halt to production. Value to the customer: automated and real time quality assurance lead to zero defect production • ITac generates revenues with software licenses, implementation services, maintenance & support • Founded in 1999 (as a Bosch spin-off), the company is headquartered in Montabaur (Germany) with additional offices in Paris (France), Detroit (USA) and Shanghai (China)

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% of Share Capital

Financial & Strategic Investors

75.0%

Founders & Management

25.0%

• Current customer base includes Autoliv, Hella, Lear and Siemens VDO in the automotive sector, SHC (former Siemens Mobile), Lenze and Festo in the electronics sector and Siemens Medical in the medical sector

Strategy • Provide one standard software product across the entire supply chain with a proven track-record in minimising the impact of damaging and costly recalls across the OEM/Tier 1 supplier landscape • Use automated data capture through smart API interfaces to both manufacturing equipment & ERP layers • Focus on high performance, high variant, highly automated manufacturing

Investment Highlights • iTac leads the market for traceability for automotive suppliers (by number of installations) • Mission critical, 24/7 highly scalable, platform-independent application, 100% pure Java based • Rising share of complex electronics in the product mix in cars, phones etc., coupled with growing focus on quality as a result of image-damaging recalls (and corresponding increased liability) is driving demand for traceability

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moreTV Broadcasting

Euro Million

2006*

2007e*

2008e*

1.0

2.1

3.2

5.3

EBITDA

(2.8)

(2.0)

(1.0)

0.2

EBIT

(3.4)

(2.3)

(1.0)

0.2

Revenues

2009e*

* Fiscal year ends December 31

MoreTV Broadcasting GmbH, Hamburg (Germany), is providing Future-TV solutions, similar to TiVo in the US or Sky+ in the UK that enable operators to generate subscriptions, ad-revenues or similar with their customers (www.more.tv).

Company Description • MoreTV solutions are sold to two major customer groups: – As a full end-to-end ASP model for cable, telco and ISP operators – As a software and optional service suite to manufacturers of digital TV receivers (STBs) and PVRs • MoreTV has started its activity with a full showcase in Germany and is now expanding its activities – with a first international launch in Scandinavia (Finland) – with sales & marketing activities in Asia – with an international cooperation with Microsoft • Lead customers and partners include Medion, Nokia Siemens Networks, Kabel BW • MoreTV was founded in mid 2003 and has deployed services to more than 200,000 consumers up today • Thomas Notemann, MD of moreTV, has 15 years of management experience in the media and IT industries. Mr. Notemann has previously worked as the MD Central Europe with marchFirst (UsWeb/CKS)

Shareholder Structure Shareholders

% of Share Capital

Financial Investors

75.1%

Management and Employees

17.1%

Founders

7.8%

• International rollout mid 2007 will leverage the company’s assets

Investment Highlights • MoreTV has realised the cheapest TiVo solution worldwide and just recently developed the first TiVo class devices based on a Microsoft operating system that includes full IPTV and “slingbox” features • Future TV devices and services are a substantial growth market as digitalisation of TV is assured by EU law • With high-class partners like Siemens, Bauer Verlag, Microsoft and its unique solutions, moreTV is perfectly positioned for its expansion phase

Strategy • MoreTV has successfully proven that TiVo business models (subscriptions for premium EPG/PVR services) also work in Germany and strives to roll out these models • Additionally operators (e.g. cable) can use moreTV’s services to raise ARPU and reduce churn

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Company Profiles

Financials

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Company Profiles

newtention extended networks

Financials Euro Million

2004a*

2005a*

2006e*

Revenues

0.3

0.4

1.0

3.5

EBITDA

0.1

(0.3)

(1.2)

(1.4)

EBIT

0.1

(0.3)

(1.3)

(1.5)

Newtention extended networks GmbH, Hamburg (Germany), is leading provider of online marketing solutions for media agencies, advertisers and publishers in Germany (www.newtention.de).

2007e*

* Fiscal year ends December 31

Shareholder Structure

Company Description

Shareholders

• Newtention develops and markets software-based ASP-solutions and provides consulting and outsourcing services: – A next generation ad server (“n7”) with a powerful planning-tool, developed with and for media agencies – “FollowUp” is a profiling and targeting tool that allows to build-up profiles of Internet users to provide personalised ads to them – “FollowIn” is a tool for behavioural targeting • Newtention targets all actors of the German online advertising market. Main customers are nearly all major media agencies, the Top 50 media companies and advertisers in branches like automotive, travel and telecommunication • Newtention, originally founded in 1999, started its media business with self-developed products in 2003 and has approximately 30 employees at its headquarter near Hamburg, Germany • Marco Klimkeit (27), serial entrepreneur, is founder and CEO of newtention and has more than ten years of experience in computer science and media. The CFO/COO position is held by Marc-Michael Braun (40), who previously worked seven years for German VC Neuhaus Partners. Torsten Engelken (41), CSO, is a serial entrepreneur with more than 15 years of online marketing experience and an excellent network

Neuhaus Partners GmbH

47.5%

Management & Founder

51.0%

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Other

% of Share Capital

1.5%

Strategy • Newtention strives to become the No. 1 in the German ad server market by 2007 • Newtention pursues to become the most valuable media network in Germany • Newtention plans to continue its expansion to become a general provider of online marketing solutions in national and pan-European markets by strong, controlled and profitable growth

Investment Highlights • Experienced management (serial entrepreneurs as well as market and M&A experts) with proven business model and exceptional network and sales & marketing potential • Fast growing market at a likely early point in time of a change in paradigm concerning media spendings • Fast growing market with few technology based companies such as newtention or DoubleClick, but with numerous strategic motivated trade sales at high valuations (DoubleClick, 24/7RealMedia, TradeDoubler, Zanox)

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Reldata

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Financials Euro Million

2005a*

2006e*

2007e*

2008e*

0.1

0.5

5.0

13.0

EBITDA

n/a

n/a

n/a

n/a

EBIT

n/a

n/a

n/a

n/a

Revenues

* Fiscal year ends December 31

Shareholder Structure Shareholders

Company Description • Enterprises realize tremendous cost and operational benefits from Reldata-powered unified storage solutions: – Open connectivity lets storage managers redeploy existing storage investments and avoid vendor lock-in – Freedom to create blisteringly fast IP SANs and scalable enterprise NAS shares on the fly frees storage managers from purchasing, installing, and administrating two distinct systems, makes storage more nimble and aligns it with business needs – In addition, storage professionals can deploy a cost-effective one-to-many enterprise-class disaster recovery solution providing flexible recovery point and time objectives • Reldata is selling via value added resellers. In addition Reldata teamed up with various strategic partners e. g. array vendors like LSI Logic, Nexsan and Dot Hill as well as FC switch vendors such as Brocade and QLogic • Reldata filed eight patents up to now. The company today has approximately 25 customers in Europe and the US. Reference customers are e.g. Birkbeck College (www.cryst.bbk.ac.uk) or IPA ( www.innproc.com) • Reldata was founded in 2005 and is headquartered in NJ, U.S., with a European subsidiary Reldata Europe GmbH in Stuttgart, Germany. Today Reldata has 16 employees and six contractors • Management Team: – Dr. Boris Anderer (48) is co-founder, CEO, president and chairman of the company. From 2000 to 2005 he was business angel and venture partner of the German VC company Wellington Partners. Between 1994 and 2000, Boris was one of the former founders and executive members of Brokat AG – David Hubbard (50), COO, joined the company in 2007. David has an impressive track record of creat-

41.0%

Booster Ventures GmbH (Boris Anderer)

18.0%

Rest of Management

41.0%

ing revenue growth for vendors within the IT and storage networking industry. His career of over 25 years includes executive management roles at e.g. Radware, Qlogic, Inrange/Computerm, CNT and DEC – Kirill Malkin (42) is co-founder, CTO and executive vice president of the company. Kirill is the chief architect of the Reldata storage virtualization gateways – Steve Vogel (45), CFO and general counsel, joined the company in 2007. Steve’s executive positions include CFO, general counsel and VP Finance e.g. at Chordiant Software, Tessera, iLogistics, Microbank, and Transform Logic

Strategy • To become a price/performance leader of enterprise-class unified storage systems that are designed to provide a simple, affordable way to extend and protect fast-growing, heterogeneous and distributed storage environments • Focus on indirect channel sales strategy to minimise time-to-market and business development expenses • Maintain a technological leadership with storage virtualization appliances that are based on a Linuxbased firmware, consisting of proprietary and optimised open source components and using nearly 100% standard hardware components

Investment Highlights • iSCSI SAN and NAS storage as well as data replication market show high growth potential over the next years. Unified storage systems are just starting to emerge in the market • Reldata provides technical superior unified storage products compared to the market leader Network Appliance with a >50% lower pricing model • Most of our customers we won against biddings from NetApp or EMC. Other competing start-up companies that Reldata has outperformed in bidding situations burned each five to ten times more VC money since 2000 (e.g. Onstor, Sanrad, Lefthand Networks, Equallogic)

Special Edition “Viscardi Venture Roadshow” 13

Company Profiles

Reldata Inc., Parsippany, NJ (USA), is provider of a new generation of enterprise-class unified storage gateways and systems that provide highly scalable iSCSI SAN and NAS storage capacity as well as comprehensive WAN data replication functionalities (www.reldata.com).

% of Share Capital

Grazia Equity GmbH

SB Viscardi 2007:SB Viscardi

21.05.2007

13:33 Uhr

Seite 14

Company Profiles

SmApper Technologies

Financials Euro Million

2004a*

2005a*

2006e*

Revenues

n/a

0.0

0.1

2007e* 3.7

EBITDA

n/a

(0.2)

(1.5)

(3.4)

EBIT

n/a

(0.2)

(1.5)

(3.3)

* Fiscal year ends December 31

One of the greatest challenges facing IT managers in the enterprise today is the management of the explosive growth of unstructured data. Low cost storage hardware and data management point solutions make it easy for Shareholder Structure % of Share Capital people to temporarily circumvent the problem by meet- Shareholders ing only short-term needs. Providing control over large Founders 95.0% storage environments must come from applying further Financial Investors 5.0% intelligence at the infrastructure level. SmApper Technologies GmbH, Kufstein (Austria), simplifies the challenge by providing an evolutionary, file-level storage architec- • The open API enables customers, system integrature. Delivering on a whole product strategy, SmApper tors and ISVs to enhance the feature set of any given provides distributed, file-level intelligence and file networked storage device and consolidate applicamanagement services enabling real-time, scalable tions that need direct access to data control and optimization across the enterprise • SmApper was founded in 2005 and currently has ap(www.smapper.com). proximately 16 employees. Headquartered in Kufstein (Austria) Company Description • List of advisors includes Dr. Marshal Kirk McKusick (BSD) and Prof. Yamaguci (IPv6) • SmApper delivers an ‘easy injection’ distributed node appliance that sits transparently on top of • Founders team brings a wealth of experience and existing networked storage infrastructure for Enterknowledge in storage, security and networking prise Storage Environments (NetApp, EMC, HDS, Isilon) in all vertical markets. Prospects include com- Strategy panies in German Dax30, Austrian ATX, UK FTSE100 • Phase I: Sell direct and referrals (SI) in the home and Italian Mib30 market of the founders of Germany, UK, Austria, Italy while ramping up the distribution channel • Customer ready applications, so called SmApplets, currently released on the SmApper Platform. To • Phase II: build out channel, ISV focus; Phase III: date, SmApper developed, released and is selling OEMs (storage, server, network, SAP, ECM/DMS) the following SmApplets: – Classifier: to analyse large storage environments Investment Highlights to classify data by access patterns, duplicate • Large market potential, size of market is estimated count, etc. with 700 million USD (CAGR >10%) in 2005 – LiquidStore: to move, copy, migrate and delete da- • Potential of large ecosystem with excellent potential ta used for non-disruptive, transparent data placefor licensing technology to OEM ment – ComplianceStore: the easiest and fastest way to comply with external compliance regulations. Converts diskbased Worm systems into ‘self-compliant’ filesystems

14 Special Edition “Viscardi Venture Roadshow”

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21.05.2007

13:33 Uhr

Seite 15

sqoops

Euro Million

Sqoops GmbH, Hamburg (Germany), is the B2C online shopping mall for digital entertainment products and offers a broad range of computer games to its customers. In addition to games, the company plans to sell also DVDs and other digital entertainment products via its online shop in the future. Distribution will be digital as well as physical (www.sqoops.de).

Company Description • Sqoops has positioned itself as a unique B2C internet shop for digital entertainment products by placing the products in a multimedia environment that creates a unique and fun shopping experience. In addition, the company has implemented unique CRM processes among which the sqoops-cents (points) customer loyalty program stands out the most. The sqoops-cents program is also cornerstone of a suite of online games that are developed in cooperation with the industry. They are designed as promotions yet provide customers with an instant reward • Products offered include digital entertainment products such as computer games which are divided into several genres (e.g. adventures, racing, multi massive player) and hardware products including gaming consoles from leading manufacturers (e.g. Sony, Nintendo, Microsoft). Sqoops enjoys a direct relationship with all major suppliers • Initial target market consists initially of German speaking customers. Sqoops addresses here two distinct customer groups: “gamer” and “family” • Special attention is paid to the growth segment “the mainstream family”. Sqoops uses a child protection mechanism and offers parents detailed information about each computer game and related products thereby creating a relationship with parents built on trust • The company is headquartered in Hamburg (Germany) with additional geographic presence in Austria and Switzerland

2004a*

2005a*

2006e*

Revenues

n/a

n/a

0.2

2007e* 5.7

EBITDA

n/a

n/a

(0.2)

(1.3)

EBIT

n/a

(0.1)

(0.4)

(1.5)

* Fiscal year ends December 31

Shareholder Structure Shareholders

% of Share Capital

Computec Media AG

25.1%

Marquard Media AG

25.1%

Wolfgang von Krogh (CEO)

25.1%

SBB

11.0%

Management / Founders

13.7%

• The company was founded in 2005 by Wolfgang von Krogh (CEO, CFO) who has over 13 years of experience in senior management positions. Felix Erdmann is CMO and has over ten years of work experience gained through various senior positions at leading ad agencies

Strategy • Focus as a niche player on digital entertainment. Sqoops is not a warehouse • Building up brand awareness through on- and offline advertisement and below the line marketing activities (word of mouth) • Building up market share, customer base and expanding the business (with partners) into other areas of the digital entertainment market • Pan-European expansion, intended to be done with local partners

Investment Highlights • Opportunity to become the leading online shop for digital entertainment products in German-speaking countries • Experienced management team and leading industry players as shareholders

Special Edition “Viscardi Venture Roadshow” 15

Company Profiles

Financials

Viscardi would like to thank the following companies for participating in the Viscardi Venture Roadshow

abaXX Technology

CCP Systems

Concept04

datango

EXASOL

GAT Microencapsulation

iMusic

Infoniqa Holding

iTAC Software

LMT Lammers Medical Technology

moreTV Broadcasting

Netviewer

newtention extended networks

Open-Xchange

Reldata

SAFE ID Solutions

SeeWhy Software

SENSIX-NETRAGON

SmApper Technologies

sqoops

Technopart

The Siesta Group

VoiceWebOne

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